Category Archives for "business"





Like us I bet you've been quietly watching the angry comments building up from customers wanting a refund or even just a resonse to thier email from fast fashion brand @INTHESTYLE .

No?  Well let us fill you in, usually this is one of the UK's best social media savvy online female fashion brands but with their latest kind act to donate profit raised for their #BeKind T-shirts (in honor of Love Island's Caroline Flack)... They seem to have gotten distracted from actually delivering items that were sold (or at least the correct items).  

YES this Insta -War started before COVID-19 got in the way but the new medical situation isn't going to make their customer service run any smoother. 

When well- known fashion brands publicly treat customers like this, they make it 10X harder for less known brands to build trust on Instagram. And it's not a one-off! Some customer comments even talk about "getting a case together to take to trading standards", and even rumors of the brand "going into administration".

@INTHESTYLE's silence has lead to ugly criticism of their consistent promoting of new stock while blanking refund emails. This may seem like an extreme case of poor customer service that your brand would never do but... If you do ever find yourself in a public roasting, you'll be glad you got this secret weapon early. 

Michealla Meek

...Select a Reviewer

Find one customer you've upset, invite them to your office/ store/ event (right now a video chat is perfect. Try Zoom, FaceTime, Skype, HouseParty or WhatsApp).

Michealla Meek

...Really Connect

Introduce them to the staff for a part of the business they've never seen before, have a genuine convo about why they bought the outfit from you and apologize or explain how the mistake happened. 

Michealla Meek

...Make Them Happy

Make sure they get their refund, purchase or complimentary gift, then (this is important) have them verbally confirm that they feel satisfied with how you've handled the situation before the chat is over.

Michealla Meek

...Social Proof

This not so big gesture should be recorded with their permission and uploaded to social media (maybe Insta-stories, IGTV or IG- FB Live if you're feeling brave).

Michealla Meek

...Share Your Example

Direct angry customers to your new video via email or message. Not sure what to write? Check out my FREE EMAIL TEMPLATE. 

Michealla Meek

...Fix The Problem

This is not meant to be a social stunt but a humble stall for time with a lil bit of social relationship management, while you figure out how things got so messy.

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Want to 10x your Insta followers?


We take a close look at fashion influencer @Sarahjoholder

At a glance, Sarah Jo Holder might seem like just your average 25-year-old woman. But online, Sarah Jo can boast over 150,000 followers on Instagram (@sarahjoholder) and over three million views on her YouTube channel! It’s hard to believe that just one year before she only had 16,000 Instagram followers. That’s a 10x increase in followers in just over a year!

After graduating from university in 2014, Sarah Jo began a small fashion blog as a way of attracting potential employers. But after discovering social media influencers like Zoella and Patricia Bright, Sarah Jo was inspired to invest more time into her Instagram and YouTube accounts. Fast forward a few years, and Sarah Jo has clearly found her niche.

On YouTube, she identifies herself as an OCOS (obsessive chronic online shopper) who is always on the hunt for a good clothing discount. But one look at her Instagram proves that just because she’s spending less on her clothing does not mean she’s lacking in fashion sense!

Want to follow in Sarah’s footsteps? Here’s how!

10 Tips for Gaining 10x more Followers on Instagram!

Although being a social media influencer is a fairly new job, the field is increasingly competitive. It’s easy to get started. All you need is an internet connection. But after that is the hard part. You have to find a way to get noticed in the sea of established influencers as well as micro influencers. Let’s look at some top tips on how to grow your Instagram!

1) First, Work on Creating a Cohesive Aesthetic for Your Feed

Imagine a new potential follower clicking on your profile and scrolling through the feed. This is a lightning-fast glance, and if you don’t make a strong, lasting impression, no one is going to hit the “follow” button. Make sure the photos you have on your profile reflect a single, cohesive aesthetic. If you take a look at Sarah Jo’s feed, you’ll quickly see that she’s established a clear, cohesive look. Figure out what your “look” is and make sure your photos are reflecting that.

2) Strategically Utilize Story Highlights

Part of the appeal of Instagram stories is they’re only on your profile temporarily. But now you also have the option to highlight specific stories so that they’re instantly visible in your profile. If you have a story you’re especially proud of, highlight it. If you posted a story that you think is the perfect representation of your branding, highlight it. Choose stories that people find intriguing. If you look at Sarah Jo’s profile, you’ll notice that she’s highlighted several stories.

3) Engage with Other Influencers

One of the best ways to gain new followers is to engage with other influencers and their followers. Like their posts and comment, but also like the comments on their posts and reply to fellow followers. Put some thought into what you’re saying. If they like what you say, they just might check out your profile and give you a follow.

4) Cross-Promote Your Instagram Account

Find new Instagram followers by promoting your Instagram account on other social media platforms. Have a YouTube channel? Tell your subscribers to give you a follow and include your handle in the description box. Add your Instagram handle in your Twitter bio and link to your Instagram account on your personal blog.

5) Use Hashtags

Using hashtags on your posts and stories is one of the most effective ways for you to gain new followers! Anyone can see your posts if they’re checking out a hashtag you used. You’ll easily gain new followers through the explore page of Instagram. Sarah Jo uses hashtags on many of her posts. Not only can you use successful hashtags, but you can also create your own to start trends and help your followers easily locate your Insta posts.

6) Tag Your Location

Tagging your location is similar to gaining followers through hashtags. Instagram users sometimes check out posts by searching for a certain location. Whether you’re tagging your hometown or your vacation destination, this is an effective way to get noticed on social media. Sarah Jo also uses this method. She’s tagged locations all across the globe from Florida to Greece to the Island of Mauritius.

7) Post Regularly

Consistency is key to gaining a large Instagram following. In the Instagram world, that means you should be posting at least once a day. Sarah Jo posts at least once a day, sometimes several times a day. You don’t want to be pushing content if you don’t have any, but you do want to consistently show up in your followers’ feeds as well as the explore page.

8) Try to Get Featured

Chances are, no matter what kind of account you have on Instagram, there’s a feature account out there that’s all about it. Usually, these accounts will use certain hashtags or simply ask that you tag them in order to locate your posts. If they like what they see, you might get featured and seen by an entirely new audience. So do a little research and find accounts that do this on your area of expertise, whether it’s food, fashion, or something else.

9) Follow Your Role Models

Follow the accounts that you dream of aspiring to! They can be influencers that are just a little more popular than you or ones that you think are significantly out of your reach. Either way, that account will be notified you’ve followed them. If you’re lucky, they might check out your account and follow you back! Let’s assume their content is similar to yours and maybe their followers will love your account too, why don’t you scroll through their followers and like a pic or two to see if it leads to any new interactions. You’ll be surprised how effective this is.

10) Post Ads and Partnerships

Ads and partnerships may come a little later in your time as an Instagram influencer. But if you can find a brand who is willing to collaborate with you on a post, take it. Sarah Jo has done this with many brands (here’s an example!)

The road to becoming an Instagram influencer is difficult. You’ll have a lot of competition. But with hard work, research, and perseverance you can definitely increase your following by 1000%! Sarah Jo Holder did it in just one year. With these tips, we can all do it, too!

Sarah's original interview was featured in the March 2018 issue as the Fashion Project LIVE Award Show Judge, This feature was written by Fashion Project LIVE and does not represent Sarah's words or how she feels about her Instagram growth.

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Jamile DeSouza Davies



Social media sites like Facebook, Twitter and Snapchat have completely changed the world we live in. If you stop sipping your latte for a second and look around your favorite coffee shop, you will likely notice that over half of the customers are thoroughly immersed in one of these sites, via their mobile device. Instagram is one of these life-altering sites and unless you’ve been living off the grid with the indigenous people of the Amazon rain-forest, you have heard of it before. As with most of these sites, Instagram relies on followers. The amount of following you have, directly determines the amount influence you can provide and savvy Instagram users can turn that influence into currency. The people who are able to use social media to generate revenue are commonly referred to as influencers.

One of these fast rising influencers is Jamile Desouza-Davies. Jamile is a former professional ballerina turned fitness icon who is the creator of a 4 week, personalized training regiment called Alpha project. 

This fitness coach is also a lecturer at Aberystwyth University, with two Masters degrees in management and marketing. She has a huge social media platform, with 150 thousand followers on Instagram. Unfortunately, one day she logged into Instagram to find that her account had been hacked and that her 150k followers had all disappeared to zero.

What would you do?

Most of us would panic, throw a tantrum or both, but not Jamile. She ended up taking her own advice which is to use exercise and meditation to battle and defeat the many stresses of life. It took an entire year for Jamile to get her following back to influencer level. She made it happen while maintaining her composure through exercise and meditation. This is the best way to tackle stress, so here are twelve exercises, one for each month, that you can do to keep stress at bay and stay focused during a crisis like Jamile did.

Celebrating one year of the alpha project with Jamile's monthly workouts

July 2018: Side Planks

Perform these exactly like a normal plank except Lay on your side with your forearm flat on the floor, line your bottom elbow up directly under your shoulder with both legs straight our. Your feet should be slightly spread unless you need more of a challenge, then feel free to stack them. Use your core to lift your hips off the floor, forming a straight line from your head to your feet. Hold for 20 seconds and repeat on the other side.

August 2018: Knee Raises

Another core exercise that has variable ways to execute depending on your skill level. Most people start with their body weight resting on the arm pads, gripping the handles. Raise your knees to your chest and pause, don’t let the momentum of your body swing you. Return to the starting position. If your advanced, instead of using the arm rests to hold your weight, perform these while hanging from the pull-up bar.

September 2018: Scissor Kicks

This exercise is a staple for your ab day routine and can be done anywhere at anytime, all you need is a floor. This specifically targets the transverse abdominus, hip flexors and lower abs, where your muffin top resides. To perform this correctly, you need to focus on utilizing your core. Start by raising your open legs to a 45 degree angle with your palms flat on the ground. Bring your legs together and slightly cross your feet over, then return to the starting position. Try to hit between 12-15 with 3 sets.

October 2018: Resistance Band Abduction

Hip abductors are a fantastic way to hit those glutes, but you don’t always wanna make that trip to the gym, so what do you do? The solution is resistance bands to make her dance. These bands are so versatile and can be used on almost any muscle group, but what Jamile is demonstrating is hip abduction. This exercise targets those butt muscles to make your yoga pants pop. Its gonna be hard to stay stressed when you have a nice round ass to show off.

November 2018: Leg Extensions

You might of heard several conflicting opinions regarding leg extensions. One minute they’re good for you and the next, they’re the worst possible exercise you could ever do. Personally I'm a fan of ripped quads, and to get those, cranking out reps of leg extensions is helpful if done correctly. The problem is, the leg extension machine puts a lot of stress on your ACL, so it shouldn’t be performed with lots of weight. This is a low weight, high rep machine, designed to isolate your quads and give them some definition.

December 2018: Snowboarding

When you’re seriously bogged down by worry and the regular routine at the local gym isn’t cutting it, you might need to get away and expose yourself to something new. Learning new things can be exciting and that excitement releases endorphins that cause us to feel good. Give your stress a time-out and feel good for a minute. Usually you can come back to the issue with a fresh perspective and maybe the thing you thought was major, was actually pretty minor after all.

January 2019: Kickboxing

If you're serious about your cardio but are also feeling like a trapped hamster on the treadmill, it might be time to switch up the routine and add some kickboxing. You will burn major calories because this works muscles you didn’t even know you had. This is my go-to for stress relief because its really hard to think about life’s problems when you're focusing on whether to throw a left hook or a right uppercut. Before you venture off solo and start wailing on a bag, you should find a trainer or attend a kickboxing class, just until you're familiar with the right stance and punching techniques. You don’t want to become good at doing something the wrong way, so learn it correctly with an instructor.

February 2019: Reverse Grip Curls

Most people understand how to do a basic barbell curl but there muscles that could greatly benefit from adding a slight variation to your form, such as the extension muscles in your forearm when you perform reverse grip curls. When you reverse the grip, the biceps are locked out and you will feel the burn in your forearm instead. These muscles aren’t as strong as the ones in your arm so try to start with a lighter weight and set your target for 3 sets of 12 slow and controlled reps.

March 2019: Tricep Dips

Tricep dips are a must if you want your arms looking anything like Jamile’s. This is another exercise that doesn’t require any fancy equipment, all you need is a bench or a chair. Sit on the edge of the chair and grip the edge next to your hips. Your legs are straight out and your feet should be about hip-width apart with the heels touching the ground. Look straight ahead with your chin up. Press down into the chair or bench to lift your body and slide forward just far enough that your behind clears the edge of the chair. Lower yourself until your elbows are bent between 45 and 90 degrees. Slowly push yourself back up to the start position and repeat. Aim for 3 sets of 12 .

April 2019: Bicycle Crunch

This is one of, if not the most effective abdominal exercises available and it requires zero equipment. Start by lying on your back with your knees bent and your hands behind your head. Move your legs as if you’re slowly riding a bike and simultaneously crunch and twist your torso to that your elbow touches the opposite knee. Make sure to refrain from pulling your neck forward, use your torso instead. This exercise crazy effective because it works your front and side abs, rectus abdominus and transverse abdominus, respectively, as well as working your quads. Three for the price of one. Try for 20 seconds and repeat for 3 sets

May 2019: Push-ups

Push-ups are tricky because they look easy but most people perform them wrong. Ideally you should start on the ground with your feet together and your elbows close to your ribs, not flared out away from you. The latter causes unnecessary strain your rotator cuff muscles and can lead to injury. If push-ups are new to you, they might too difficult to perform in the traditional stance. If you find this to be the case, you can try spreading your feet. If they’re still too hard, try using your knees until you feel yourself getting strong enough to perform them the regular way. 

June 2019: Stretching

Stretching should happen everyday. It is amazing for stress relief. When you’re experiencing stress, there’s a good chance your muscles are tense. That’s because your muscles tend to tighten up in response to physical and emotional stress. Stretching increases the blood flow to your muscles to allow improved circulation and helps with recovery from tension. There are two main types of stretching; static and dynamic. Static stretches involve putting yourself in a comfortable position to stretch and hold that position for 20 seconds. Dynamic stretches are more of a warm up. It involves moving the muscles without weight, throughout your range of motion. Dynamic stretches are done before a workout and static stretches are done after.

So it stands to reason that if your body feels better, so does your mind. The next time life gets stressful for you you, remember Jamile’s story along with these techniques to have you bouncing back in no time.



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fashion project live magazine awards
fashion project live magazine awards
fashion project live magazine awards


Nail Artist of the Season Award

Nail artist of the season award

Sheryl English is the Fashion Project LIVE Magazine Nail Artist of the Season Award winner (W2019)

Sheryl's interview: I’m a salon owner working in the beauty industry for almost a decade. I love what I do because I’ve seen how it empowers women by allowing them to express themselves using their bodies as living canvases.

Nail artist of the season award

Beauty choices are as limitless as your imagination and we should strive to be innovative whilst simultaneously celebrating our natural beauty and individuality. There really are no steadfast rules. Be brave enough to be yourself in a world of trends. Own who you are and live unapologetically.

nail artist of the seaon award


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fashion project live magazine awards
fashion project live magazine awards
fashion project live magazine awards